Corporate Coaching
Corporate Coaching is the use of the co-active model to coach groups of individuals on workplace topics. In the business environment people generally have to work together as teams, in departments or other structures. In corporate coaching these groups are defined as a system and the system becomes the client. Within the system, there may be many voices however the system has to find its own collective voice. This technique promotes communication, airing of opinions and resolution of the systems “personality”.
A typical session would start with some discovery of the systems’ profile. This might include questions on business aspirations, goals, skills, knowledge, motivations, beliefs and perceived barriers. Once the system has identified itself, the coach goes on to look at the issues or “topics” that the system routinely faces. This can be at any level with examples being:
Board of Directors / Management Team
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Team concerned with Job Performance
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Alternatively, the system can come up with its own set of topics.
The coach will ask the systems level of satisfaction with its performance in each of the topics identified. This then gives the coach a target topic for coaching on. Once a topic is agreed, the coach will use coaching principals and skills to deepen the systems learning of the topic or to move the system forward.
Using powerful questions the coach can uncover limiting beliefs or conflicts that the system has regarding the topic. Often the systems dissatisfaction with the topic is because the way it is currently handled steps on a deeply held value that the system holds. If the system is in a stuck place, the coach can shift this by doing perspective work, taking the system to alternate viewpoints or by looking at the topic through different pairs of glasses. Sometimes the system just needs to stop for a while and really assess what is going on in order to have clarity on what is holding it back and what is the best way to move it to action.
The net effect that Corporate coaching can have on an organisation is:
- Clarity of current situation and direction
- Increased “team feel” and identification with common goals
- Individual understanding and appreciation for the others within the system
What Clients are saying...
Performance Workshop – Qatar 2012
- “I can simply rate the workshop in general as outstanding. Lots of knowledge, intensive guidance and mentoring messages are given to the attendees through lot of exerted efforts ….. It is very obvious to notice that every person of the facilitators, contributors & supporters stepped out of his/her way an extra mile to add more value to the workshop. At the end it was we as attendees who benefit most from it.”
Salah A. Al-Kubti Gulf Drilling International Ltd (Q.S.C)
If your organisation would be interested in Corporate Coaching or Business Coaching for individuals then make an appointment with Jackie Allinson, founder of www.liferocks.ae.

